Catnip or Candy Crush?

Your online consumption

Digital life today feels like a gigantic candy display: you can find the appropriate platform and the right feature for every situation—fast, practically and always with a new entertainment factor. Whether it’s WhatsApp for quick contacts, YouTube for tips and tutorials, Pinterest for inspiration, Facebook for groups or TikTok for endless scrolling: yes, we have a choice, but statistics show that just a few big players dominate the market. TikTok is number one in Germany, with an average of 75 minutes’ usage per day; it’s followed by YouTube at 30 minutes a day, while Facebook, Instagram and WhatsApp consume significantly less of our time.

In the end, the winners are the platforms that best suit our individual preferences. In this way, social media use becomes a mixture of routine and enjoyment: we have the feeling that we can use everything, but we still turn most often to our personal favorite channels. At the same time, this presents us with an opportunity—namely, to make more conscious choices about where we place our attention and how much space we want to give to each individual channel.