Everything’s available—everything under control?

The internet is the supermarket of the modern age: it offers an excess of everything—products, entertainment, information, social contacts. But this seemingly unlimited selection comes at a price. Many people feel lost in this overabundance; they consume mindlessly or waste hours in endless searching—often without any satisfactory result. This phenomenon has long been proven scientifically: according to Digital News Report 2024, 41 percent of online users feel overwhelmed by the amount of information; among younger people, this number is more than half. In online shopping contexts, the gigantic selection and endless recommendations delay actual purchases. Social networks rely on constantly new content that grabs people’s attention for only a short time—and the result is often overload instead of enjoyment. This digital overabundance is reflected in an defining mood of the present moment: too much of everything, yet rarely the right thing.